Jewelry business marketing tools

Jewelry business marketing tools are just not some business cards, refrigerator magnets,some postcard ads and brochures. Yes, of course they help, and are needed,but the core marketing strategy is much deeper than that.

This involves:

Confidence in our self and work

Having clear idea about our own goal,and business plan

Understanding our clients, their needs and our competitors

Excellent service and product

Using marketing tools effectively and regularly- like advertising,word of mouth references etc.

Establishing an identity that is unique and no one can provide

and much more.

You see it is very hard for artisan jewelry artists to market and sell their products. This is because, most of the time the creative personality is the “right brain type”. It is diametrically opposite to what is demanded of them, to stay afloat in the business - like working with numbers, use the analytical brain instead of the instinctive, emotional one and so on.

When they have to put a price tag on their work or go through the marketing aspect, hooting their own horn and promoting their own created art, it requires different kind of mentality, skills that the artist has to learn.

When we create our piece of jewelry we give our heart and soul in it. Sometimes each piece have a little story that is part of us that we also offer the buyer. Therefore when that is not appreciated we do take it personally, feel rejected, fearful, and even our artistic flow may hinder.

David Weimen being a professional psychologist and coming from a family of artisan jewelry artists(his father and grandfather owned and operated the Weiman's for Diamonds jewelry stores in Philadelphia for years), understood this psychological aspect very well.

He has done some significant work on this subject matter- the psychology of selling and marketing. He says, that in his one -on -one consultation interviews he found that most jewelry artists suffered from three main problems when going through selling and marketing their art work.The results including fear, rejection and withdrawal and much more are elaborated in his books. Here he also explained how they can be identified and prevented. To know more click here:

Dr. David Weiman presents a 3-hour seminar, The 5 Keys to Selling Handcrafted Jewelry, at Bead Fest Philadelphia, Valley Forge Convention Center, King of Prussia, PA from 5-8 p.m. on Friday, August 21.

Participants can register now at http://snurl.com/nle6x.

More information about the seminar is available at www.marketingjewelry.com/5keys.htm.

ABOUT THE PRESENTER

Dr. David Weiman of MarketingJewelry.com is the country's leading expert on the psychology of marketing and selling handcrafted jewelry. Tens of thousands of jewelry makers have read his selling advice in Lapidary Journal Jewelry Artist and Step by Step Beads magazines. He has been the marketing director of Lapidary Journal Jewelry Artist since 1986. He is also the author of 101 More Great Jewelry Selling Techniques and The Jewelry Selling Answer Book. His newsletter Jewelry Selling Insights is read by jewelry makers around the world. Dr. Weiman is also a licensed Pennsylvania Psychologist

After Jewelry business marketing tools please go to the Home Page.