Your home based jewelry business
So you have decided to have a home based jewelry business. According to the Pareto principle or the 80/20 rule, 80% of the effect comes from 20% of the causes. In order to increase our focused effort I found that there are three very important points that need most attention. 1.Who is your client or customer The better you can visualize that, know her style, (or may be his), her/his income level, age group, the better off you'll be with the success of your home based jewelry business. You need to find and define your style that matches with this profile. Marketing guru David Weiman elaborated this very nicely in his book and made me aware of this side of the marketing understanding. Need a great handcrafted jewelry selling idea? 2.Where are you going to sell There are several options.
*Arts and crafts fare. Check out festival.com or Event.com. Or such thing in your country. Also keep your eyes open for local smaller bazars, farmer's market or other selling opportunities. *Selling online. This could be in ebay, etsy, dwanda.com or other such sites. There is also another very good option and selling outlet for your home based jewelry business. That is through the website SBI I suggest this because you can have everything under one umbrella. For example: You can have your shop with a shopping cart, your blogging need can be met which is an important part of selling on line. Most importantly, you can also earn as an affiliate with this web site. If you are stuck, the forum is extremely helpful. So check it out and see if it is for you. 3.How are you going to sell your products
In order to sell at home parties and craft fares you need to have some marketing strategies and routinely follow through whatever you have planned. Whatever you do the key to your success is *planning *implementing *documenting results. *applying the winning methods in future The more precise and detail oriented you can be with each step, the better you'll know about your home jewelry business. In home parties or craft fares,document everything in your journal. Not only the sold items and the concrete profit or loss, but what worked. For example- the physical set up, lighting,traffic,were you exhausted or relaxed?write about your emotions everything. What did you like, what you did not? Did you get any referral or another link for a party? All these are part of your home jewelry business success even if the profit in terms of dollars and cents (concrete money) may not show immediately. I came across an interesting article in a Beading magazine recently which I'd like to share with you. (I forgot the exact name and issue number, sorry). Here James Dillehay, the writer is saying that a marketing calendar is a must. Remember the 80/20 rule. According to him 80% of our unfocused effort typically creates only 20% of the results. So we need to increase our focused effort. And this marketing calendar idea is really helpful, I agree. In your marketing calendar you should document: Tactics: (Say, list one item in etsy) Cost: How much did it cost you to do it? – (say in this case $.20 per item +3.5% commission if it sells) Action: What exactly you had to do (In this case – take photos, write description, upload images, figure out price) Time: How much time did you put into it ( in this case 2 hours, counting taking pictures, uploading, writing... all that) Result: Say in this case (12 views in a day, 1 heart, no sale) You may do the same thing trying out in e bay, dwanda, or other sites and get some concrete idea about what works and what doesn't and get an idea how your home based jewelry business is doing. Now you can also keep a separate track of the social marketing that you are doing like writing blogs, writing in forums, going to other blogs to let people know about your items discretely. How much time you put into it regularly, and where- I mean which sites do you go to and then finally- what is the result? Talking about social marketing here is an excellent book that helped me enormously. It is written by Rena Klingenberg. I highly recommend it because I use it all the time and it opened my eyes to so many things that I was not aware of them at all. Click here to view more details After Your home based jewelry business you may want to check out the home based jewelry marketing site or for more options please go to the Home Page
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