The jewelry home sales or jewelry parties

The jewelry home sales or jewelry parties are the most profitable ways of selling your hand crafted jewelry.

The pros are:

*You don't have competing vendors crowding around you

*You have a targeted group of buyers in an informal setting. Here you can give more time and attention to individuals which is a significantly important tool in marketing

*You don't have to haul tables, tents and canopies to set up and spend a whole weekend more or less standing.

*You don't have booth fees and commissions to pay.

*Customers are relaxed because they trust you.

The cons are:

*It is quite hard to find hosts .

*How many times can you invite the same friends and family for jewelry sale in your house?

*Sometimes it is hard to sell among friends and family and keep the professional image.

Yet, the pros rule out the cons. With marketing strategies, customer relation can be strengthened and eventually these are the people who'll buy all their gift giving jewelry and order things for themselves if you can understand their needs and provide that unique service.

What Structure works best:

Before I go into detail I urge you to check this wonderful resource -

Lorri Ely's book- How to Run a Home Based Jewelry Party Business For Fun And Profit

Click Here!

Lorri Ely's book helped me because it took me by the hand to show:

How displays should be made,

Lighting should be arranged ,

Party invitations to be written,

What post party tasks should be taken care of and so much more. I was new, she made me aware of all the the business nitty gritty even with templates and forms. There is a lot of research and professional experience in this book, yet it is written in such lucid language that it is easy to read and understand. I have given home parties quite a few times and every time I learn a little bit more from this book.

About What Works Best:

*An open house format works best for a jewelry home sale. The party can be from 3-6 pm. Time frame or anything that works best.

*It can be in your own home or somewhere else.

*Have simple finger food as snacks. Don't be too elaborate.

*Keep lots of mirrors and lights.

How would you do it:

Invite as many people you know.Remember only 25-30% will really show up.

Make nice post cards with pictures of your jewelry as invitation cards with the information about the party:

*What (your specialty in style- vintage, semiprecious stones, pearls, or funky modern with a pricing idea like starting at.. whatever you want to say)

*When (exact time and date),

*Where (the complete address and any parking information that need to be pointed out)

*RSVP information( phone number or e mail address with definite date)Some important Things To Remember:

*Get potential guests excited about this jewelry home sale shopping spree– get ideas from Lorry's book

*Encourage your invited guests to bring friends, you may give them a gift card, coupon, token gifts or price deduction for supporting you.

*Provide your contact information – and web site address in case they want to buy later on or consider throwing a jewelry home sales party.

*Give the hostess some incentive to increase traffic. Provide her with some extra post cards or brochures that she may distribute in church, temple, school etc. Remind her to give a "friendly reminder call" or emails to her prospective guests a couple of days before the show..

*You may give her a 25% discount, a special gift in front of the invited guests to thank her for supporting your hand crafted jewelry and business. In general it is best to close a deal right then and there when some one has decided to take something. Jewelry buying is impulsive some times, so you don't want to miss this deal.

In my experience I have done waiting deals too in my jewelry home sales party. For example, I asked a buyer to leave the jewelry as sold and pay me later. This is because I had a show with in a few days and I was feeling that lot of people liked that piece. We also had mutual trust. I knew she would not back off later.

If you accept credit cards your sales will go up. Plastic goes a long way. So do consider this option

Show customers your professionalism and enthusiastic entrepreneurship- show it in your packing with special care,listening to them attentively and your helpful attitude.

Some Extra Perks:

Arrange some fun games in your home sale parties that educate your customers in jewelry buying. This can be regarding healing properties of stones. What does it mean by carat weights in gemstones or what is the difference between rolled gold and plated metals etc, etc.

Have a surprise token gift at the end.

You may also consider:

*Coupons for next purchase like birthday specials or anniversary coupons

* A 20% off coupon for hosting in some ones own home or give a lead in the community church, or school fund raising etc.

*Today's special deals- that will not be available later

*Discounts if you buy more that one item as a set

* Fund raising motivation- like if some one throws a fund raising jewelry home sale party for your business you'll give away 10% or so for a good cause they support or to their favorite charity.

Most important:

Smile, be relaxed

Listen to your customers attentively and try to meet their unique need.

Care deeply and it will show in your work, marketing and business eventually

Enjoy and have fun.

After

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